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NOYB WEAR is an Italian company that makes beautiful, comfortable and functional underwear for all trans, queer, non-binary and gender non-conforming folks who encounter, on a daily basis, difficulties in finding clothes aligned with their gender or who face gender dysphoria.

NOYB WEAR is the result of a great love story, the one between Valentina, our Founder, and her wife Zoey, a trans woman "in search of the perfect underwear". For Zoey, getting dressed in the morning was a dramatic moment: "women's" underwear was gender affirming, but it didn't have a containing effect and, in fact, it didn't cover or conceal anything, making it difficult for her to pass; “men's” underwear, on the other hand, made her feel dysphoric.